The Playground Store Launch
by: The Playground

The city’s newest shoe collective for kids offers more than just shopping fun. 

The Playground Store

The Playground is the official retailer of well-loved kids’ brands Mini Melissa, Mel, Salt-Water Sandal Kids, and Bibi. Committed children’s labels that allow kids to bask in their colorful and curious world, through various designs and functionalities that simply let kids be themselves.
The Playground's philosophy is that every child needs to run free—both literally and figuratively. Imagination should bloom during the key years of childhood, as well as self-expression, memory making, and inspired make-believe. All the same, kids shouldn’t be restricted in tight spaces—important are areas where they can wander, wonder and play, equipped with the right gear that can take them places.

The Playground Store hopes to be all that and more, providing shoes and accessories for children that will support your child's development and well-being, in a space where they can interact, make memories and have fun. Encouraging #RealPlay, The Playground Store features brands from all over the world that encourage activity and creativity by pieces designed especially for children.

Official Launch

Last April 17, The Playground Store officially opened its doors with a media launch, dedicated to fun-loving kids and their parents. Held in its Robinsons Magnolia branch, it was a fun afternoon of games, activities and shopping, where each child got to bring home their very own Playground goodies. Their other store is located at TriNoma Robinsons.

The Playground Store at Robinsons Magnolia

Little fashionistas selecting their favorite pair

Shoes for boys are also available

Marcie Linao (r) of Love and Light Productions

Kat Maderazo dropped by with her cute kids

You're Invited!

But the treats don’t stop there—The Playground Store invites all parents and kids to Robinsons Magnolia on April 21 and 22, where they can enjoy exclusive deals in-store from Mini Melissa, Mel, Salt-Water Sandal Kids, and Bibi. Get a chance to win a pair of your favorite shoes!  More than shopping, exciting activities will be held at the 2nd floor atrium of Robinson’s Magnolia: outdoor games, interactive shows and workshops will give families all the more reason to hit the Playground. Free sorbetes will be served, too! Robinsons Magnolia, 2nd floor April 21 - Bubble show, and magic show April 22 - Puppet show, Nature to Nurture workshop, and magic show


The Playground Store is located at the 2nd floor of Robinsons Magnolia, and at the 3rd level of TriNoma in Quezon City. For more information about each retailer, kindly visit @theplaygroundstore on Instagram and Facebook.